Bally Technologies Acquires Business-to-Business Remote Gaming Server

LAS VEGAS, Feb 07, 2012 (BUSINESS WIRE) –
Bally
Technologies, Inc.

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+0.29%

, a leader in slots, video machines,
casino-management, interactive
applications, and networked systems for the global gaming industry,
today announced their Remote Gaming Server (RGS) product for online and
mobile gaming.

The RGS product enables access to Bally’s deep library of proven
casino-gaming content, via a one-time integration. These interactive
versions will offer enhanced bonusing, proven play mechanics,
progressives, and other outstanding features that only a company with
more than 80 years in the gaming industry can provide.

“The Bally Remote Gaming Server allows new and existing customers to
seamlessly integrate Bally games into their online portals,” said John
Connelly, Bally’s Vice President of Business Development. “When combined
with Bally’s systems, the Bally Interactive products will deliver a
single-view of the player — on the casino floor, at home, and on the
move. The way in which these products will be integrated across multiple
platforms will provide powerful cross-marketing tools for operators and
dynamic bonusing benefits for their players.”

In addition to wager-based gaming applications, traditional casino
operators without an online-gaming presence now have the ability to
supplement their land-based gaming with play-for-free games using the
Bally RGS. This technology will also be used as part of Bally’s
business-to-business social initiatives in supporting customers when
entering the social-gaming space. Bally systems customers will see added
benefits over the next 12 months as the Company integrates its
Interactive products into its systems, including SDS(TM), ACSC(TM),and
CMP(TM), designed for management of casino, slots, and
hospitality data as well as accounting, player ratings, loyalty
programs, and more.

“Bally’s integration of the RGS into our cloud-based mobile platform
gives operators the ability to incorporate Bally’s play-for-free or
wager-based games into their mobile offerings,” said Bally Senior Vice
President of Technology Bryan Kelly. “This means they can deliver a
true, virtualized casino experience for players online and through their
mobile devices.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit
http://www.ballytech.com .
Connect with Bally on Facebook,
Twitter,
YouTube
and LinkedIn.

This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

SOURCE: Bally Technologies, Inc.


        Bally Technologies, Inc.
        Laura Olson-Reyes, 702-584-7742
        Senior Director, Marketing  Corporate Communications
        Lolson-reyes@ballytech.com
        Michael Carlotti, 702-584-7995
        Vice President of Treasury and Investor Relations
        mcarlotti@ballytech.com

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